e-newsletter>
Carpet Re-Stretching!! Oh yes you can,,,

About 15 years ago when CFR was a newly founded business, 
the absolute number one request I would get was for 
stretching carpet. That was if the customer was fortunate 
enough to find out this could be done before mistakenly 
thinking that they had no choice but to replace perfectly 
good carpet. 
 
To this day I still get calls on a regular basis from 
potential clients that express surprise when finding out 
that their carpet can be Re-Stretched.  
I am going to attempt to keep a simple problem (wrinkled 
carpet) simple, short and complete.  
There are a vast amount of reasons you or your clients 
carpet may look as if it took to being a home for a small 
fuzzy creature. However to avoid being technical to the 
point of boredom I simply will list for you the 3 main 
causes of carpet "wrinkling". 
Basically when your carpet starts to get "wrinkles", It 
simply is letting you know there is too much carpet in the 
room. You may also notice the "wrinkles" don't get smaller 
or go away-in fact they grow and will continue until the 
problem has been rectified or you simply wear a hole in 
that area and have to replace it. 
 
1. Improper initial installation-  
2. Improper furniture moving-  
3. Natural or (Normal) wear and tear.  
 
1. Improper Installation- This is typically the case when 
CFR goes into a home and the carpet has wrinkled within the 
first 2-3 years. If carpet has been properly installed you 
should not have to have it Re-Stretched within a few years. 
The most probable cause being the carpet was never "power 
stretched." (Technical term used in the industry.) New 
Carpet being as stiff as it is should be power stretched 
especially when new, if not then over time the carpet 
starts to get loose and relaxed causing wrinkles. 
 
2. Improper furniture moving- This is more rare but a 
common cause. This is when people decide to move there 
furniture 5 times a year by pushing and sliding everything 
(and I do mean everything) without picking anything up,, no 
glides,, no empty anything out, so the carpet gets pushed 
and pulled on in ways it was never meant for and the 
obvious happens. I must say these people seem to have twice 
the amount of furniture than most for some reason, and they 
just haven't found that layout they are looking for. 
hum.... 
 
3. Normal Wear and Tear- This is the most common, however 
some people don't realize what "natural is". When you buy 
carpet and your salesman tells you that your carpet is 
guaranteed for life, they usually don't tell you that the 
life of carpet is said to be 8-10 years. ( Based on 
manufacture warranties) Now before you exhale that 
breath,, let me acknowledge the fact carpet can last a lot 
longer than that, even if it is not wool.  
Natural wear and tear is just treating your carpet like it 
was meant to be treated. Vacuumed when dirty glides used to 
move furniture cleaned only when necessary ,, heck you can 
even wear shoes on it nowadays... 
So, when you do all the above what happens over time 
"naturally" is the latex on the backing starts to break 
down which is what keeps the carpet nice and tight. When 
this happens the 
carpet loosens and again you get to the point of simply 
having too much carpet in the room, hence the wrinkles. 
 
The good news and reason for this e-newsletter is inform 
you and your clients that A. It is more common than you 
realize and B. It is easily corrected ( well, easy when you 
know what your doing). When CFR Re-Stretches Carpet, it is 
pulled up around the room and cut, not simply just kicked 
under the baseboard to hide the wrinkles for a month or so. 
This is vital for a proper Re-Stretch. 
 
If you would have any questions regarding this procedure 
please contact CFR. 
Thank you, 
Lenny